Trusted by leading companies across Europe
Abbott
Magnum
Unilever
Lindemans
Abbott
Magnum
Unilever
Lindemans
4 Cases
Controlling the Negotiation, Not Just the PricePricing & RGM
Unilever — The Magnum Ice Cream CompanyGrowth & profitability on target
Pricing & Revenue Growth Management · Consumer Goods / FMCG

Controlling the Negotiation, Not Just the Price

The Magnum team in France didn't lack ambition — they lacked the structure to manage dozens of moving commercial variables simultaneously. We built the tools and worked alongside the team to shift negotiations from reactive price discussions to deliberate, P&L-grounded decision-making.

Negotiation SupportPricing StrategyCommercial Planning
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Establishing The Magnum Ice Cream Company in FranceTransformation
Unilever - The Magnum Ice Cream CompanyPublicly listed & operational
Business Transformation · Consumer Goods / FMCG

Establishing The Magnum Ice Cream Company in France

When Unilever demerged its ice cream division, we took the lead on making the France separation real — translating a global strategic decision into a fully operational, publicly listed standalone company without disrupting a single day of trading.

Organisational DesignMarket EstablishmentBusiness Transformation
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Rebuilding Commercial Performance: Abbott Structural Heart ItalyCommercial Performance
Abbott — Structural InterventionsQ4 overdelivery vs target · $945k uplift
Commercial Performance · Healthcare / MedTech

Rebuilding Commercial Performance: Abbott Structural Heart Italy

Abbott's Structural Interventions division in Italy was facing declining commercial performance, a vacant leadership position and a team under pressure. The EMEA DVP needed more than a plan — they needed someone to take ownership and restore momentum on the ground.

Commercial PerformanceSales ExcellenceGo-to-Market
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Restoring Margin Without Breaking VolumePricing & RGM
Lindemans BreweryMargin restored · Volume held
Pricing & Revenue Growth Management · Beverages / FMCG

Restoring Margin Without Breaking Volume

After years of inflation, which eroded margins and left the commercial team without a coherent pricing strategy, we designed a disciplined margin recovery plan — protecting price where it mattered while preserving the volume Lindemans needed to grow.

Pricing StrategyPromotion RedesignNegotiation Support
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+32 498 58 63 80
Jonas Geleyn — Co-Founder & Managing Partner
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Pauwel Nuytemans — Co-Founder & Managing Partner