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Our Insights
Every month we share our thoughts and insights on burning topics within the industry. We include tips and tricks you can immediately apply in your business. You can opt to subscribe at the bottom of the page.
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Rebuilding commercial performance in Abbott Structural Heart Italy
We led the turnaround of Abbott’s Structural Interventions division in Italy, restoring growth and strengthening commercial execution. Challenge In 2025, Abbott’s Structural Interventions division in Italy was facing declining commercial performance across segments and territories, combined with a vacant leadership position and a lack of clear go to market direction. Team motivation was under pressure due to high workload, missed targets and organizational instability. The si
Pauwel Nuytemans
6 uur geleden2 minuten om te lezen


Establishing The Magnum Ice Cream Company in France
We led the local market establishment of Unilever’s Ice Cream business in France, enabling a successful transition into a standalone company. Challenge When Unilever decided to demerge its Ice Cream division, it was not just a structural change but a full business transformation. Ice cream operates with a fundamentally different model, from frozen supply chains to distinct go to market dynamics, strong seasonality and higher capital intensity. Translating this global strategi
Pauwel Nuytemans
7 uur geleden2 minuten om te lezen


Restoring Margin Without Breaking Volume
Challenge After a period of sustained inflation, price increases across the category had become harder to land. While costs had structurally increased, pricing in the market was normalizing again, creating a gap between margin needs and what retailers were willing to accept. For Lindemans, this translated into a clear issue: margins had eroded over recent years, and further price increases risked triggering volume decline, putting additional pressure on profitability. We were
Pauwel Nuytemans
7 uur geleden2 minuten om te lezen
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